Post by asadul1217 on Feb 12, 2024 1:18:15 GMT -5
Digital marketing currently offers endless possibilities and advantages; when going out to look for potential clients for your agency or simply establishing an attractive showcase in the eyes of those who until now had not planned to buy, sell or rent a property. It has turned out to be a solution that puts already established agencies and independent advisors on the same level. However... Have you hit the mark regarding that set of promotional strategies? How has your online positioning and regional brand presence gone so far? A well-crafted digital marketing campaign should show its first fruits in the short term. Having a valid and fully planned digital marketing strategy can be cumbersome or boring; However, directing it during its first actions to public contact will be crucial for a favorable and profitable development. Among the most popular and used channels - often half-used - we find the revolutionary WhatsApp Messenger. It is a green gold mine. Do you use it correctly? We will tell you how to do it. A brief historical review WhatsApp was introduced to the digital business in 2009 by a couple of employees expelled from the then giant Yahoo; who, after positioning the company in an amazing way in a short time, decided to sell it to Facebook for a whopping 19 billion dollars.
In his desire to corner the market, Zuckerberg has currently managed to keep almost 80% of the instant messaging apps, if we count Facebook Messenger and WhatsApp as a single company (and in reality they are). The truth is that Facebook managed to condition and perfect WhatsApp, taking it to unthinkable levels in encrypted security and possibilities in customizing its resources. It was in 2016 that the company began working in parallel on a drinkable and extremely functional option for companies. Even so, both users continue France Email List to make some mistakes that prevent the beneficial scope of their abilities from reaching their maximum potential. WhatsApp and real estate marketing We will see some tricks to integrate WhatsApp Marketing into your digital marketing campaigns, maximizing their impact on your strategies. If you have one up your sleeve and would like to share it with us, remember that you can do so in our comments box, at the bottom of the article. Define your reach objective using a previous funnel A digital marketing campaign cannot be left to chance, far from it. It must have accurate scope objectives, measured in time and carried out millimetrically. To do this, it will be advisable for you to check that your real estate sales funnel is designed perfectly and according to your needs as an agent. Write down the KPIs (in Spanish “performance indicator keys”) or analytical metrics; These will contribute substantially to your understanding according to the impact of your campaigns.
For example, if you find failures in the loyalty of former clients, use WhatsApp Business to create message chains with promotions or brief local real estate news. Use WhatsApp Business only for your business A real estate campaign will have little and nothing to do with your personal life or your activities with friends or family. Use WhatsApp Business to introduce a user account on your device parallel to the one you apply to intimate or personal communication. It should be noted that, although WhatsApp Business is free to use, there are paid possibilities that can expand your reach by joining Facebook Business Partners . Come on, this is how WhatsApp makes money; And in a way he deserves it, don't you think? Collect, share and respond to each review Customer assessment is essential for the development of your digital campaigns; and in this sense WhatsApp is no exception to the rule. Just as each positive or negative comment must be considered and responded to from a blog or from your business social networks, consider that WhatsApp is an ally that you should listen to. How? Well, taking the positive comments and also addressing constructive criticism. Since you can engage in a hand-to-hand dialogue with the potential client or with whom you have already closed a real estate negotiation, consider abandoning their contact if they express their desire to no longer receive messages or news. Word of mouth continues to be the protagonist of marketing in many of its aspects, including digital ones. Propose your strategy, but when faced with negative ones, make sure to modify them enough so as not to be invasive.
In his desire to corner the market, Zuckerberg has currently managed to keep almost 80% of the instant messaging apps, if we count Facebook Messenger and WhatsApp as a single company (and in reality they are). The truth is that Facebook managed to condition and perfect WhatsApp, taking it to unthinkable levels in encrypted security and possibilities in customizing its resources. It was in 2016 that the company began working in parallel on a drinkable and extremely functional option for companies. Even so, both users continue France Email List to make some mistakes that prevent the beneficial scope of their abilities from reaching their maximum potential. WhatsApp and real estate marketing We will see some tricks to integrate WhatsApp Marketing into your digital marketing campaigns, maximizing their impact on your strategies. If you have one up your sleeve and would like to share it with us, remember that you can do so in our comments box, at the bottom of the article. Define your reach objective using a previous funnel A digital marketing campaign cannot be left to chance, far from it. It must have accurate scope objectives, measured in time and carried out millimetrically. To do this, it will be advisable for you to check that your real estate sales funnel is designed perfectly and according to your needs as an agent. Write down the KPIs (in Spanish “performance indicator keys”) or analytical metrics; These will contribute substantially to your understanding according to the impact of your campaigns.
For example, if you find failures in the loyalty of former clients, use WhatsApp Business to create message chains with promotions or brief local real estate news. Use WhatsApp Business only for your business A real estate campaign will have little and nothing to do with your personal life or your activities with friends or family. Use WhatsApp Business to introduce a user account on your device parallel to the one you apply to intimate or personal communication. It should be noted that, although WhatsApp Business is free to use, there are paid possibilities that can expand your reach by joining Facebook Business Partners . Come on, this is how WhatsApp makes money; And in a way he deserves it, don't you think? Collect, share and respond to each review Customer assessment is essential for the development of your digital campaigns; and in this sense WhatsApp is no exception to the rule. Just as each positive or negative comment must be considered and responded to from a blog or from your business social networks, consider that WhatsApp is an ally that you should listen to. How? Well, taking the positive comments and also addressing constructive criticism. Since you can engage in a hand-to-hand dialogue with the potential client or with whom you have already closed a real estate negotiation, consider abandoning their contact if they express their desire to no longer receive messages or news. Word of mouth continues to be the protagonist of marketing in many of its aspects, including digital ones. Propose your strategy, but when faced with negative ones, make sure to modify them enough so as not to be invasive.