Post by account_disabled on Feb 18, 2024 5:20:30 GMT -5
How do we achieve it? According to Bernard Soccodato, partner and director of the French company Socco Consulting pharmaceutical consulting service, from Aix-en-Provence and with 30 years of experience in the world of marketing, to capture leads, the first thing you should do is offer content that provides value to the user. “This content is accessible by filling out a form that we can post on a landing page that visitors can access through a Call to Action CTA or a Web page,” highlighted the specialist. Soccodato stressed that this is why the creation of interesting content is essential to attract leads .
“Help your audience feel confident and move forward. Inform him and seduce him with good content that he will access by going through a form in which he will leave his coordinates. This strategy Customer Phone Number List will play at the moment when your lead must make a decision about buying a product or service.” He insisted that it is necessary to pay attention to the content offered. This factor will serve to qualify the leads , all depending on the purchasing process they are in. It will also give you the opportunity to take the necessary actions to convert those leads into a sales opportunity.
Classifying leads It must be very clear that we do not only have one type of lead . There are three types that exist in the world of marketing. These are: Lead: This is the user who voluntarily decided to provide us with their data in exchange for a content offer. This contact is in the TOFU Top of Funnel stage of the buyer's journey. For Pierre Calvel, at this stage it is extremely important to draw the user's attention so that they decide to provide us with their data. Marketing Qualified Lead MQL: This user is in the MOFU Middle of the Funnel stage, that is, in the middle of the sales funnel.
“Help your audience feel confident and move forward. Inform him and seduce him with good content that he will access by going through a form in which he will leave his coordinates. This strategy Customer Phone Number List will play at the moment when your lead must make a decision about buying a product or service.” He insisted that it is necessary to pay attention to the content offered. This factor will serve to qualify the leads , all depending on the purchasing process they are in. It will also give you the opportunity to take the necessary actions to convert those leads into a sales opportunity.
Classifying leads It must be very clear that we do not only have one type of lead . There are three types that exist in the world of marketing. These are: Lead: This is the user who voluntarily decided to provide us with their data in exchange for a content offer. This contact is in the TOFU Top of Funnel stage of the buyer's journey. For Pierre Calvel, at this stage it is extremely important to draw the user's attention so that they decide to provide us with their data. Marketing Qualified Lead MQL: This user is in the MOFU Middle of the Funnel stage, that is, in the middle of the sales funnel.