Post by account_disabled on Jan 23, 2024 5:01:56 GMT -5
Texts convey mood, emotions, evoke them. Texts always have character. They can be confident, aggressive, soft, angry, excitable. Tonality and syntax matter. If I had a musical education, I would play my lyrics. And you would definitely say: "yes, it is them, it is . " You can write words that are absolutely correct in content, but annoy a person, you can confess your love without mentioning a word about her, or convey a ton of sarcasm by implication, although it will be difficult to prove something in court. So, in messengers, texts are of great importance. Because it is still not just a channel for conveying information, it is a channel for communication, conveying meanings and emotions. "OK." or "ok)" has meaning. 2.
Texts in messenger funnels are not C Level Executive List creativity, they are one solid logic. Absolutely well-thought-out sequential approach to the given result. No, it is important everywhere, but in messengers - more than ever. Logic in everything: in the funnel as a whole, in a specific chain, in a separate message of, say, 600 characters. Everything should be combined with each other, come from each other and lead to one thought. For this you do not need to be a creative person, for this you need to have structural thinking. (Well, then be a creative person)) I have seen many funnels that were built correctly from the point of view of the semantic structure, in which the texts were written as if you just had to fill the blocks with something.
That's not how it works. Is he interested in it? Does he need it? Why? To what? Is it about him? And what's next? So what? - an approximate range of questions that I personally ask myself. 3. No magic text with the right structure will sell a product to a cold user ahead of time . This statement is as true as the fact that you should sell immediately upon entering the funnel. I already wrote about it a year or a half ago, since then I have only become even more convinced of my many practices. This is the trick, that people at any stage of readiness to buy fall into the funnel. It is quite strange to build it "only for the cold" - when pressed with involvement, they mumble to the loss of pulse, and it is quite strange to build it "only for the hot" - "Hello, pile of an elephant" and a complete lack of further work. Segmentation in messengers is a basic option. Should be.
Texts in messenger funnels are not C Level Executive List creativity, they are one solid logic. Absolutely well-thought-out sequential approach to the given result. No, it is important everywhere, but in messengers - more than ever. Logic in everything: in the funnel as a whole, in a specific chain, in a separate message of, say, 600 characters. Everything should be combined with each other, come from each other and lead to one thought. For this you do not need to be a creative person, for this you need to have structural thinking. (Well, then be a creative person)) I have seen many funnels that were built correctly from the point of view of the semantic structure, in which the texts were written as if you just had to fill the blocks with something.
That's not how it works. Is he interested in it? Does he need it? Why? To what? Is it about him? And what's next? So what? - an approximate range of questions that I personally ask myself. 3. No magic text with the right structure will sell a product to a cold user ahead of time . This statement is as true as the fact that you should sell immediately upon entering the funnel. I already wrote about it a year or a half ago, since then I have only become even more convinced of my many practices. This is the trick, that people at any stage of readiness to buy fall into the funnel. It is quite strange to build it "only for the cold" - when pressed with involvement, they mumble to the loss of pulse, and it is quite strange to build it "only for the hot" - "Hello, pile of an elephant" and a complete lack of further work. Segmentation in messengers is a basic option. Should be.